Game On! is an innovative lure manufacturer for both saltwater and freshwater species. Whatever Game On! lure you choose, you can count on quality materials and quality components. Whether you’re fishing for striped bass or bluefish, redfish or snook, largemouth or smallmouth bass – we have a lure that will work for you. Our lures are designed to mimic different types of baitfish and drive fish crazy! We are constantly developing and testing new types of lures, colors and patterns to see which combination will perform the best..