Saltwater Fishing Lures that Drive Fish Crazy

Game On! saltwater fishing lures are used to catch a variety of fish species including striped bass, bluefish, redfish, dolphin, stripers, mahi mahi, snook and more. Our saltwater fishing lures also excite a variety of freshwater game fish including smallmouth bass, largemouth bass, peacock bass, walleye, northern pike and more.

Our lineup of fishing lures for saltwater and freshwater fish species mimic the action of real baitfish with a natural free-swimming motion that drive fish crazy! These hand-assembled lures are available in a variety of colors and sizes – each one made with attention to detail being the main focus.

Game On! Saltwater Fishing Lures – The Line-Up:

What Our Clients Say

Latest From Our Blog

Heavy Spinning Rods
Heavy Spinning Rods

Catching large predators on spinning gear isn’t the novel news that it was only a dozen years ago.

Soft-Sided Tackle Boxes
Soft-Sided Tackle Boxes

Soft-sided tackle boxes are a viable—and often preferable—option to typical hard-sided tackle boxes.

X-WALK Topwater Lure:  Field Test by On The Water
X-WALK Topwater Lure: Field Test by On The Water

On The Water's Andrew Burke walks us through the features of this versatile bait. This 6 inch, 2-ou