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Bent Minnow

The Bent Minnow is a topwater lure that has a very erratic action and creates some big topwater strikes!

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Big Occhi Limoncello

New Color

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MagCast 5

MagCast 5 is a minnow style jerkbait equipped with high quality saltwater VMC 2X hooks, 3D eyes, detailed features and colors.

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MagCast 5.5

MagCast 5 is a 5.5″ minnow style jerkbait equipped with high quality saltwater VMC 2X hooks, 3D eyes, detailed features and colors.

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Saltwater Fishing Lures that Drive Fish Crazy

Game On! saltwater fishing lures are used to catch a variety of fish species including striped bass, bluefish, redfish, dolphin, stripers, mahi mahi, snook and more. Our lures also excite a variety of freshwater game fish including smallmouth bass, largemouth bass, peacock bass, walleye, northern pike and more.

Our lineup of lures for saltwater and freshwater fish species mimic the action of real baitfish with a natural free-swimming motion that drive fish crazy! These hand-assembled lures are available in a variety of colors and sizes – each one made with attention to detail being the main focus.

Game On! Saltwater Fishing Lures – The Line-Up:

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​A Soft Approach
​A Soft Approach

A Soft ApproachSpring is the Time to Turn to Soft Plastics Soft plastics have evolved over the year

All About Hooks
All About Hooks

Some anglers have difficulty understanding hooks—sizing, terminology, and design—because there are

All About Baitfish
All About Baitfish

Understanding and matching baitfish improves your catch rate.Big fish need lots of protein, and th

Lure Features
What can you expect from your Game On! Lure?
Cut Through Water with Life-Like Swimming Motion
Excellent Cast-Ability
VMC Hooks (Select Lures)
Life-Like 3D Eyes
Detailed and Realistic Features and Colors

Designed for Fishermen of all Levels

Saltwater fishing lures from Game On! are designed to offer both professional and amateur fishermen quality saltwater tackle at competitive pricing.  Whether you’re looking for a jerkbait, swimbait or a jig – we have a fishing lure that will put fish in the boat.

Game On! Terminal Tackle

In addition to lures, we also offer a selection of high-quality Terminal Tackle. Clip On! Stainless Steel Clips are used to securely and easily to attach lures, rigs, and weights. Screw-In! swimbait hooks combine a heavy duty hook with Screw-In! fastening technology to rig swimsuits and other soft plastics securely and properly for perfect action every time.