Saltwater lures that get bit
Proven designs built to perform in real conditions—targeting everything from stripers and bluefish to tuna and more. Built for the Northeast. Ready for anywhere.
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What to expect from Game On!
Natural swimming action that triggers strikes
Long, accurate casting performance
Premium VMC hooks on select models
Realistic 3D details
Highly detailed finishes and proven color patterns
Proven
on
the
water.
Game On! started with a passion for fishing and time spent on the water in the Northeast. What began chasing trout quickly turned into an obsession with striped bass—from the Connecticut River to the Long Island Sound.
Frustrated with what was on the market, we started designing our own lures—focused on performance, durability, and real-world conditions.
Today, Game On! builds lures that are ready to fish right out of the package—trusted by anglers targeting everything from stripers and bluefish to bass and beyond.
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See What Our Customers Saying About Us
""I’ve been using Game On! products for quite a few years and they make an awesome variety of products. A lot of new fishermen ask for tackle recommendations and i always refer them to Game On! because they have everything that you need to catch every species in New England waters.""
""If you don’t have the 13” eel in your tackle box, you’re missing out on one of the most versatile striper lures on the market. These big baits draw strikes when the fish aren’t actively feeding, and can be fished in 2 feet or 60 depending on how you rig them. Topwater plugs are by far my favorite to throw in calm water, and there’s not much better than watching giant fish explode on the jumbo version. These lures catch fish, last forever, and don’t cost an arm and a leg. You can tell serious thought went into the development of all their products. I can’t wait to see what they come out with next.""
""After three seasons fishing around Cape Lookout and the Neuse River in Eastern North Carolina, one thing stands out—less is more, and sticking with one reliable brand makes all the difference. Game On!'s lures and Carbon Black rods have proven you really don’t need anything else. Game On! removes the guesswork and the constant need to switch things up. It’s dependable, built to last, and designed to perform. If you’re on the fence, don’t be—this is gear you can trust to get it done every time.""
